In the Chinese-speaking digital ad world, the term “斗篷” (DouPeng) is commonly used to refer to cloaking—a technique that selectively shows different pages to users and platform reviewers. But how is this concept communicated in English, and how does it shape international advertising practices?

1. English Terminology Explained

• Cloaking: The standard term in the global ad tech community. Refers to the process of displaying different content to different visitors.

• Invisible Ads: Describes campaigns hidden from ad reviewers or automated scanning tools.

• Hidden Redirect / Stealth Ads: Highlights redirection or disguise in landing pages.

These terms are prevalent in affiliate marketing, black-hat SEO, and certain high-risk verticals like crypto, gaming, or adult products.

2. How Does Cloaking Work?

• Bot Detection: Identify platform bots (like Facebook crawler, Googlebot) via IP, headers, user-agent

• Page Segmentation: White page for bots, black page for users

• Redirection Rules: Based on device type, language, geolocation, or referrer

This results in higher ad survival rates and improved user conversion funnels—without showing the “true” content to the ad network.

3. Use Cases for English-Speaking Markets

• Cloaking for TikTok Ads in Southeast Asia

• Facebook Invisible Ads for adult traffic

• Stealth redirects for crypto offer landers

• Multilingual targeting using UA filtering

4. Why Choose AdCloaking for Global Cloak Needs?

• Full English UI and documentation

• Accurate crawler detection (over 99%)

• GEO/IP/device/language-based rules

• Logging, alerts, and API integration

• Works seamlessly across Meta, Google, TikTok

Final Thoughts:

Whether you call it “斗篷” or “Cloaking”, the principle is the same—protect what converts. Leverage invisibility the smart way. Try AdCloaking.com today and cloak your ads with confidence.