What Is Facebook Ads Cloaking?

Facebook Cloaking is a strategy to filter traffic and serve different landing pages based on who is visiting—reviewers see compliant content ("white page"), while real users see promotional content ("black page"). This method is especially common in sensitive industries like crypto, health, gambling, and affiliate arbitrage.

Key Technology 1: Smart Traffic Splitting

Using advanced cloaking systems, visitors are segmented based on:

• IP range (Facebook reviewer IP database)

• Device and browser (User-Agent sniffing)

• JavaScript behavior (bot detection)

• Referrer patterns & UTM tags

• Click behaviors & time-on-page metrics

This real-time classification allows platforms to serve the right content to the right audience—legit for reviewers, real for converters.

Key Technology 2: Landing Page Cloning

To scale quickly, advertisers use landing page clone technology:

• Clone high-performing competitor pages (HTML/CSS/JS)

• Replace product images, headlines, CTAs

• Host pages on rotating servers or CDN

• Integrate with short-link cloaking or redirect chains

This method enables rapid testing of multiple creatives without building pages from scratch.

Risks & Mitigation

• Facebook bans cloaking and may suspend accounts permanently.

• Always use burner ad accounts, fresh domains, and smart redirect systems.

• Avoid overexposure of a single landing page.

• Recommended for experimental purposes only.

Conclusion

Facebook Ads Cloaking is a powerful, high-risk tactic that leverages traffic filtering and cloned landing pages to maximize ROI. When done right, it gives you an edge in competitive and restricted markets.

Explore adcloaking.com to access premium cloaking tools and stay ahead of the competition!