In high-risk advertising sectors, one of the most effective tools for staying compliant on the surface while maximizing performance under the hood is page cloaking. This technique allows marketers to show different versions of a webpage to different types of visitors based on detection signals.

What Is Page Cloaking?

Unlike whole-site cloaking, page cloaking targets individual landing pages or URLs. It involves serving:

• Whitepage: A compliance-friendly version of your landing page

• Money page: The real conversion page shown only to qualified users

When Should You Use It?

Page-level cloaking is ideal for:

• Facebook ad compliance, when you want to bypass reviewers

• Google Ads, especially for restricted content

• Pre-landers with aggressive copy

• Redirect chains, where partial cloaking is required

Key Features of Page Cloaking Systems

• JS, cookie & referer-based filtering

• Time-of-visit cloaking (e.g., show whitepage during business hours)

• A/B split cloaking for creative testing

• Device and OS-level targeting

Why It Matters

• Minimizes review-triggering content exposure

• Reduces the chance of domain bans

• Helps scale without compromising on ad policy

Want to control exactly what Facebook or Google sees on your pages? Visit adcloaking.com to implement smart page cloaking strategies that protect your campaigns.