Cloaking is a controversial yet powerful technique used in digital advertising and SEO, where different content is shown to different users based on who they are.

This article explains what cloaking means, how it works, and when (or if) you should use it.

1. Definition of Cloaking

Cloaking refers to the act of delivering different content to search engines or ad platforms than what is shown to human users.

2. How Does Cloaking Work?

Cloaking systems detect the type of visitor using:

• IP address ranges (e.g., Facebook, Google)

• User Agent (e.g., Chrome vs. crawler)

• Referer Header (e.g., from ad click or not)

• Language, time zone, behavior

Based on this, a redirect or content switch is triggered.

3. Common Use Cases

• Ad Cloaking: Delivering one page to Facebook reviewers, another to real users

• SEO Cloaking: Feeding keyword-rich content to bots, while hiding it from humans

• Geo Cloaking: Only showing content to users in specific countries

4. Is Cloaking Legal?

It depends.

5. AdCloaking’s Key Features

• Dynamic cloaking by IP/UserAgent

• Split paths: Whitepage, bridge page, and offer page

• Real-time log monitoring for bot access

• Invisible JS and Meta redirects supported

6. Final Word

Cloaking means control. Used correctly, it protects your funnel and boosts conversion.
Used wrongly, it may backfire.

Want to try risk-controlled cloaking? Start your free test today at AdCloaking.com