If you've been in the advertising industry long enough, especially running Facebook or Google ads for sensitive niches, you’ve likely heard the term "Cloaker."

But what exactly is a Cloaker, and why do advertisers rely on it so heavily?

1. Definition: What Is a Cloaker?

A Cloaker is a tool or system that filters and redirects traffic based on visitor characteristics (like IP address, user agent, referer) to show different pages to different users.

• Bots (reviewers, crawlers) → Whitepage

• Real users → Offer or "gray" page

• Competitors → Blocked or error page

2. Why Is a Cloaker Used?

Cloakers are typically used to:

• Bypass ad platform policies (e.g. for restricted products)

• Protect landing pages from spying or stealing

• Control traffic quality and conversions

• Avoid unnecessary disapprovals or bans

3. How Does It Work?

A Cloaker analyzes each visit request based on:

Based on this logic, the system serves the appropriate page.

4. AdCloaking.com’s Cloaker: Key Features

• Bulletproof IP detection with global blacklist

• Multiple redirect options (Meta + JS + 302)

• Real-time logs and audit trails

• No limit on traffic, rules, or domains

• Free 3-day trial for all new users

5. Final Thoughts

A Cloaker isn’t just a trick — it’s a legitimate strategic layer for ad campaigns, especially when facing strict review systems.

Used wisely, it becomes your ad shield, enabling more test freedom, better compliance management, and higher conversion success.